Our Story
A house where wellness meets the future.
World of Wellness began with one belief: art, wellness, fashion and entertainment are one culture. WOW BASEL is that belief staged at the City of Miami Beach during Miami Art Week.
The Chapters
How WOW became WOW BASEL.
From a New York fashion week idea to a Miami Art Week institution in the making.
The beginning
World of Wellness was created to prove that wellbeing belongs on the same stage as fashion, art and entertainment — not in a separate room.
The New York chapter
WOW NYFW established the format: runway, wellness, culture and commerce, staged with the pace and polish of fashion week.
Miami Art Week
WOW BASEL brings the platform to Miami Beach, where an oceanfront landmark of art and culture becomes the setting for the most sensory edition yet.
The collective
Designers, artists, founders, athletes, collectors and creators share one house for the week — an intentionally mixed room.
The philosophy
Beauty and longevity are the same conversation. Every activation is designed to leave guests better than it found them.
What comes next
WOW is building a global circuit of cultural moments under S.A.F.E. Global, with Miami as its winter flagship.
Leadership
The people behind the platform.
WOW BASEL is led by a team that has spent careers at the intersection of sport, fashion, entertainment and wellbeing — and built the production infrastructure to stage it at a global level.
- —Founders: Shawn Kaplan & Franz Orban
- —Partner: Jeffery Lubin
- —Produced by S.A.F.E. — Sports Active Fashion Entertainment Global
- —Venue partner: the City of Miami Beach
The Story in Frames
A culture built in full view.
From Miami Beach's art-filled rooms to the oceanfront runway, every chapter is shaped by place and community.
Parent company
Produced by S.A.F.E. Global.
Sports Active Fashion Entertainment Global builds live cultural properties across sport, fashion and entertainment — including World of Wellness Fashion Week in New York and Swim & Active Fashion Week™ Miami. WOW BASEL is the Art Week edition of that portfolio.