Happy Hour
Sunset is the invitation.
Every evening, the City of Miami Beach pool deck becomes the warmest room in South Beach — cocktails, music and the kind of introductions that turn into collaborations.
The Receptions
Hospitality, hour by hour.
Exact times are published with the full run of show once dates are confirmed.
Golden hour poolside
the City of Miami Beach pool deck at sunset — the signature WOW BASEL gathering point each evening.
Collector & founder mixer
An introductions-first reception pairing collectors, founders and creative directors.
Designer meet & greet
Presenting designers host their rooms after the runway for press and buyers.
Wellness aperitivo
Low- and no-alcohol craft menus developed alongside the wellness program.
Sound sessions
Resident DJs and live musicians score the transition from day to night.
Late lounge
An intimate after-hours room for VIP and Capital Circle guests.
The Room
Designed for the introduction.
Happy Hour at WOW BASEL is programmed, not incidental. Hosts work the room, guest lists are curated by track, and every reception has a purpose — press, buyers, collectors, founders or talent.
- —Curated guest lists by track and interest
- —Host-led introductions throughout each reception
- —Brand activation and sampling opportunities for partners
- —Private cabana hosting available to VIP ticket holders
After Five
When the light turns gold.
Poolside conversations move from sunset into sound, with the hotel and its collection setting the tone.
Host a reception with WOW.
Brands can host or co-present a Happy Hour on the Miami Beach deck. Lounge and beverage partnerships are limited by evening.